This year’s Super Bowl is on CBS, and the network is going all-out to promote its own Paramount+ streaming service during the big game with some outlandish advertisements.

In this newest “Paramount Mountain” TV spot, we see a bunch of familiar Paramount and Paramount-adjacent faces–including Sir Patrick Stewart, Arnold from Hey Arnold, Master Chief, Knuckles, Drew Barrymore, and Jeff Probst–doing whatever they can to sell you a Paramount+ subscription.

It’s really an advertisement best seen without knowing too much, but know that Creed and their banger “Higher” make an appearance in a very delightful way. Take a look:

Super Bowl LVIII airs on Sunday, February 11 on CBS and Paramount+. It will also air on Nickelodeon, and that broadcast will feature SpongeBob’s iconic football theme “Sweet Victory.”

Just before the Super Bowl, the Halo TV series will return for its second season on February 8. For more, check out the new Halo Season 2 trailer.

The San Francisco 49ers are facing off against the Kansas City Chiefs for Super Bowl LVIII. A big storyline outside the lines is whether or not Taylor Swift, who has a gig in Japan the night before, will be in attendance to cheer on her boyfriend Travis Kelce. We shall see.

Super Bowl commercials are a big draw for many viewers, and in recent years, these videos are released early. That trend continues in 2024, and you can see all the commercials so far here.


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